Category: Business (Page 2 of 2)

Benefits and Drawbacks of Unlimited PTO

Some time ago the startup world began utilizing “unlimited” or “take what you need” PTO policies as a perk to help recruit the engineers and developers that were being actively courted by all the major tech companies, and now the ripple effect is starting effect the rest of the business world as well. So what […]

Challenges in B2B Marketing

Business-to-business (B2B) companies are those that sell products, services, machinery, or supplies to other businesses. But in the world of marketing, how different is the approach from that of business-to-consumer (B2C) marketing? Aren’t you still just selling products and services, showing your offerings in the best light? Don’t both types of businesses have to deal […]

Down the Tricky Path of Rebranding

If you think that your company doesn’t have a strong enough brand to compete in the marketplace, you may just be right. Things change quickly, the internet has changed everything about the way people perceive businesses, and the more technology advances the easier it is for people with less money and experience but a great […]

Pivoting in the Business World

The term “pivot” is bandied about in the business world a lot these days. It started in the tech startup world, where idea after idea poured into the marketplace, and tech companies had to stay in the mindset of being willing to shift their entire product while retaining their core technology. The most oft-used example of […]

Infographic: Small Business Statistics

English is the Global Language of Business

More and more, with the internet making global business a much easier proposition, and with more companies setting up international headquarters all over the world, it is becoming increasingly important for a common manner of speech for all parties to communicate with one another. And, like it or not, it seems to be that English […]

Page 2 of 2

Powered by WordPress & Theme by Anders Norén