A company’s culture is one of the most important aspects of determining its success. If a company’s culture is incredibly negative, you’ll have high employee dissatisfaction and turnover, and it’s likely that it’ll be difficult to achieve the success you’re aiming for in the long run. When you start a business, you have the opportunity […]
Tag: techniques
As we head into Q2 of 2017, it’s time to finally achieve your resolutions. Reading, by far, is one of the most important things one can do to focus on self-development and continuing education. Reading can provide you with resources and knowledge that you wouldn’t find in the outside world, allowing you to come up […]
It’s easy to feel like an old dog can’t learn new tricks, which can leave you feeling stumped professionally or personally. Be it for job advancement or a new hobby, it’s important to realize that skills aren’t inherent, and neither is talent. All of it can be learned if you just break it down the […]
Technological advances in artificial intelligence are happening every day. Pair that with the proliferation of text messaging, social online messaging apps, and inter-office communication moving toward message/chat type resources over more traditional email, and you start to see the face of communication in a day-to-day environment changing. Using a chatbot as a business strategy can […]
Some time ago the startup world began utilizing “unlimited” or “take what you need” PTO policies as a perk to help recruit the engineers and developers that were being actively courted by all the major tech companies, and now the ripple effect is starting effect the rest of the business world as well. So what […]
Business-to-business (B2B) companies are those that sell products, services, machinery, or supplies to other businesses. But in the world of marketing, how different is the approach from that of business-to-consumer (B2C) marketing? Aren’t you still just selling products and services, showing your offerings in the best light? Don’t both types of businesses have to deal […]
If you think that your company doesn’t have a strong enough brand to compete in the marketplace, you may just be right. Things change quickly, the internet has changed everything about the way people perceive businesses, and the more technology advances the easier it is for people with less money and experience but a great […]
The term “pivot” is bandied about in the business world a lot these days. It started in the tech startup world, where idea after idea poured into the marketplace, and tech companies had to stay in the mindset of being willing to shift their entire product while retaining their core technology. The most oft-used example of […]
Clear Core Values and Mission: If you have a clear purpose and you can explain it succinctly to your customers, your employees, and your partners, you are more like to achieve a higher level of success. You can trace all sound business decisions and cutting-edge changes in service to most companies serving the core vision […]