Some time ago the startup world began utilizing “unlimited” or “take what you need” PTO policies as a perk to help recruit the engineers and developers that were being actively courted by all the major tech companies, and now the ripple effect is starting effect the rest of the business world as well. So what […]
Author: Irv Holmes (Page 2 of 3)
Business-to-business (B2B) companies are those that sell products, services, machinery, or supplies to other businesses. But in the world of marketing, how different is the approach from that of business-to-consumer (B2C) marketing? Aren’t you still just selling products and services, showing your offerings in the best light? Don’t both types of businesses have to deal […]
If you think that your company doesn’t have a strong enough brand to compete in the marketplace, you may just be right. Things change quickly, the internet has changed everything about the way people perceive businesses, and the more technology advances the easier it is for people with less money and experience but a great […]
The term “pivot” is bandied about in the business world a lot these days. It started in the tech startup world, where idea after idea poured into the marketplace, and tech companies had to stay in the mindset of being willing to shift their entire product while retaining their core technology. The most oft-used example of […]
More and more, with the internet making global business a much easier proposition, and with more companies setting up international headquarters all over the world, it is becoming increasingly important for a common manner of speech for all parties to communicate with one another. And, like it or not, it seems to be that English […]
Clear Core Values and Mission: If you have a clear purpose and you can explain it succinctly to your customers, your employees, and your partners, you are more like to achieve a higher level of success. You can trace all sound business decisions and cutting-edge changes in service to most companies serving the core vision […]
The world of business changes constantly. With the advent of new technologies, businesses can change overnight. Often, you must remain adaptive and limber to keep up. You must take risks. This can be difficult for smaller businesses and older companies to achieve, but can often be pivotal to success. For example, this list from US […]
The Economics of one unit is a method of analysis used to determine financial feasibility in the profits obtained from the sale of one unit of product. If you have a business idea, but you haven’t yet vetted it, and aren’t sure if it is viable, this is what you would use to determine if […]
Welcome back for the second installment of Staple Business Concepts. I really hope you enjoyed the last piece that directly focused on numerous concepts that every business person should know and constantly be aware of. Below you will find some other important concepts that will prove to become worthy of your attention and vital to […]