{"id":109077,"date":"2022-07-12T09:00:45","date_gmt":"2022-07-12T09:00:45","guid":{"rendered":"https:\/\/feedzai.com\/?p=109077"},"modified":"2024-04-09T09:15:49","modified_gmt":"2024-04-09T09:15:49","slug":"why-digital-trust-is-critical-for-fraud-prevention","status":"publish","type":"post","link":"https:\/\/feedzai.com\/blog\/why-digital-trust-is-critical-for-fraud-prevention\/","title":{"rendered":"Why Digital Trust is Critical for Fraud Prevention"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_single_image media=”109079″ dynamic=”yes” media_width_percent=”100″ uncode_shortcode_id=”606625″][\/vc_column_inner][vc_column_inner width=”1\/12″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”2\/12″][\/vc_column_inner][vc_column_inner width=”8\/12″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_weight=”400″ uncode_shortcode_id=”990199″]Today\u2019s bank customers have grown accustomed to interacting with their financial institutions (FIs) digitally \u2013 from the moment they onboard to the end of their relationship. This is why it\u2019s more important than ever for FIs to ensure that they truly know the person they are dealing with and make <\/span>digital trust<\/span><\/a> central to any fraud prevention and detection strategy.\u00a0<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”160179″]<\/p>\n

Managing Digital Identity in the Digital Banking Age<\/span><\/h3>\n

There are two key reasons why banks and FIs must incorporate digital trust into their fraud prevention strategy. The first is the rapid expansion of digital banking. The second is the rise of faster payments.<\/span><\/p>\n

    \n
  1. Digital banking expands. <\/b>Think back a few years, and you\u2019ll remember writing checks, going to the bank, and withdrawing cash from ATMs. Once the global pandemic hit, the shift to digital banking rapidly accelerated. Today\u2019s customers transact on their computers, laptops, mobile web browsers, and mobile apps, to name a few digital banking channels.
    \n<\/span>Every digital banking channel represents a way for customers to connect to their bank online. Regrettably, digital channels are also an avenue for fraudsters to exploit. Fraudsters\u2019 deceptions are more likely to succeed in the digital era, especially when bank personnel are less likely to meet a customer face-to-face.<\/li>\n
  2. Faster payments leads to faster fraud.<\/b> Instant payments also work in fraudsters\u2019 favor. Payments can move from one bank account to another with just a few taps on a smartphone screen. Savvy fraudsters use the rapid speed of payments to trick victims into sending them money under a variety of deceptions – from <\/span>authorized push payments (APP) fraud<\/a>, <\/span>romance scams<\/a>, and <\/span>elderly scams<\/a>, among other types of fraud. Recovering funds after the recipient gets them is very challenging.<\/span><\/li>\n<\/ol>\n

    In an environment where banks are unlikely to meet their customers in person and funds can be lost in a matter of seconds, it\u2019s critical for financial institutions to layer digital trust into their digital identity management capabilities. There is no silver bullet or single infallible verification mechanism. Even fingerprint recognition, for example, can be breached.<\/span><\/p>\n

    The 4 Key Components of Digital Trust Fraud Prevention Solutions<\/span><\/h3>\n

    Realizing the importance of implementing digital trust for fraud detection and prevention is just the first step for financial institutions. It\u2019s equally important to understand the components of a successful digital trust suite.<\/span><\/p>\n

    1. Malware Defense<\/span><\/h4>\n

    Digital trust solutions protect customers from malware that has infiltrated their devices by detecting if an <\/span>account takeover (ATO)<\/span><\/a> attack is underway or if another actor has hijacked an online session. The solutions interrupt the online session to warn the device owner of the fraud risk. While this briefly interrupts the customer experience, it ultimately spares them from a more serious problem.\u00a0<\/span><\/p>\n

    2. Device Monitoring.\u00a0<\/span><\/h4>\n

    In addition to monitoring for malware, digital trust also looks for links between a user\u2019s device and other accounts. The solution checks whether the other accounts have any record of criminal activity. This insight enables FIs to determine if the user\u2019s device can be trusted. If the device is new to the user (e.g., logging in from a public computer or a brand new smartphone), the solution can ask if the device should be trusted.\u00a0<\/span><\/p>\n

    3. Network Monitoring\u00a0<\/span><\/h4>\n

    Digital trust solutions monitor the networks that the user typically accesses. The solution checks if the user is logging in on a different network or if their Wi-Fi connection is suddenly in a different part of the world. It might not be unusual for a particular user to log in from a different country. That\u2019s why it\u2019s important to understand users’ normal behaviors and assess whether shifts in their networks are unusual.<\/span><\/p>\n

    4. Behavioral Analysis<\/span><\/h4>\n

    Finally, digital trust solutions also understand how users normally behave by utilizing <\/span>behavioral biometrics<\/span><\/a> to analyze typical device movements. This includes how a user types, how they hold the phone, and even the pressure they apply to screens. Once these typical behaviors are analyzed, the solution identifies if something suspicious is happening and prevents it from reaching the transaction stage.<\/span><\/p>\n

    Implementing a successful digital trust solution results in more accurate risk alerts, which means fewer false positives. While it doesn\u2019t completely eliminate customer friction, it does introduce the right friction at the right time. Customers will appreciate their bank for taking appropriate actions to protect them and reducing the risk that they will lose money to impersonation scams.\u00a0<\/span><\/p>\n

    How to Get Started Implementing Digital Trust\u00a0<\/span><\/h3>\n

    While Digital Trust is not the final answer to stopping scams and preventing fraud, it is critical for banks to deliver a strong customer experience and boost customers\u2019 confidence in their brand. Here\u2019s how FIs can implement a strong Digital Trust solution in three steps.<\/span><\/p>\n

    1. Start at Customer Authentication<\/span><\/h4>\n

    Onboarding a high-risk individual is the last thing a bank wants to do. That\u2019s why Digital Trust must start at the onboarding stage. After all, preventing a risky customer from onboarding in the first place is easier than offboarding them later. Digital Trust must begin on day one by understanding the customer\u2019s risks and assessing whether they should be onboarded.<\/span><\/p>\n

    2. Personalize Customers\u2019 Warnings<\/span><\/h4>\n

    Customers have come to expect more personalized services. Warnings over payments are no exception. Shifting away from generic warnings to offering more personalized messaging will build Digital Trust with customers. Let\u2019s say a customer steps outside their normal patterns (such as paying a new vendor or making a cash withdrawal from an unfamiliar ATM). They will likely be grateful if they believe their bank understands their normal patterns and is looking for extra authentication before approving a transaction.\u00a0<\/span><\/p>\n

    3. Know Your Customer Across All Channels\u00a0<\/span><\/h4>\n

    As we mentioned earlier, customers transact across multiple digital channels from different devices. It\u2019s critical that FIs understand how customers use their devices at each interaction to understand who they really are. Each digital interaction creates a profile of how the customer normally transacts that evolves over time. With this understanding, FIs can better protect their customers across all digital channels and trust that they are interacting with a legitimate customer, not an imposter.\u00a0<\/span><\/p>\n

    The days of meeting customers face-to-face are few and far between. But that doesn\u2019t mean banks and FIs can afford to cross their fingers and hope they\u2019re transacting with trustworthy individuals. Digital Trust must be front and center of digital identity and authentication for both banks and customers to transact in confidence. Meeting your customers in person is less common. But that does not mean today\u2019s virtual handshake has to be any more impersonal.<\/span><\/p>\n

    If you are looking for a fraud solution that provides strong digital trust, we\u2019d like to help you. <\/span><\/i>Schedule a demo<\/span><\/i><\/a> with us today to see how our experts and technology can help establish digital trust for you and your customers.<\/span><\/i>\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_visibility=”yes” mobile_width=”0″ width=”2\/12″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Today\u2019s bank customers have grown accustomed to interacting with their financial institutions (FIs) digitally \u2013 from the moment they onboard to the end of their relationship. This is why it\u2019s more important than ever for FIs to ensure that they truly know the person they are dealing with and make digital trust central to any fraud prevention and detection strategy. <\/p>\n","protected":false},"author":88,"featured_media":109088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[194,156,398,263,151,148,77,369],"acf":[],"yoast_head":"\nWhy Digital Trust is Critical for Fraud Prevention | Feedzai<\/title>\n<meta name=\"description\" content=\"Digital banking requires trusted digital identities. 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