{"id":121908,"date":"2023-05-04T10:04:28","date_gmt":"2023-05-04T10:04:28","guid":{"rendered":"https:\/\/feedzai.com\/como-detectar-el-fraude-en-menos-de-tres-milisegundos\/"},"modified":"2023-05-04T10:08:29","modified_gmt":"2023-05-04T10:08:29","slug":"como-detectar-el-fraude-en-menos-de-tres-milisegundos","status":"publish","type":"post","link":"https:\/\/feedzai.com\/es\/blog\/como-detectar-el-fraude-en-menos-de-tres-milisegundos\/","title":{"rendered":"C\u00f3mo detectar el fraude en menos de tres milisegundos"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;10\/12&#8243;][vc_single_image media=&#8221;84186&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]\u00bfAlguna vez se pregunt\u00f3 c\u00f3mo se eval\u00faa el riesgo de una transacci\u00f3n financiera al usar una plataforma de aprendizaje autom\u00e1tico? No se lo pregunte m\u00e1s, \u00a1se lo mostraremos!<\/p>\n<p>Vea el video a continuaci\u00f3n para obtener perspectivas sobre c\u00f3mo califica el aprendizaje autom\u00e1tico el riesgo de las transacciones financieras.<br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe class=\"wistia_embed\" title=\"Video de Feedzai 3ms 2019\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/5odirspyl4?videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;8\/12&#8243;][vc_column_text]<\/p>\n<h3>Transcripci\u00f3n del video<\/h3>\n<p>Al ojo humano le lleva 300 milisegundos pesta\u00f1ear. Al cerebro le lleva 13 milisegundos procesar informaci\u00f3n visual. En menos de 3 milisegundos, Feedzai puede analizar miles de decisiones para calificar una transacci\u00f3n en tiempo real. \u00bfC\u00f3mo?<\/p>\n<p>Ella es Diana. Diana es una cient\u00edfica de datos que entrena y eval\u00faa modelos de aprendizaje autom\u00e1tico mediante el uso de la plataforma de Feedzai. Los modelos que genera califican el riesgo de las transacciones e identifica de modo autom\u00e1tico los delitos financieros en tiempo real.<\/p>\n<p>Cuando una transacci\u00f3n ingresa al sistema, se eval\u00faa al usar modelos de aprendizaje autom\u00e1tico sofisticados para identificar patrones que no resultan evidentes para el ojo humano.<\/p>\n<p>Primero, Feedzai ampl\u00eda la informaci\u00f3n original de la transacci\u00f3n con comportamientos y perfiles conocidos del cliente. Despu\u00e9s, se agregan datos puntuales externos y el consorcio de datos de Feedzai enriquece a\u00fan m\u00e1s la informaci\u00f3n.<\/p>\n<p>Luego, empleamos modelos de aprendizaje autom\u00e1tico para evaluar el riesgo de la transacci\u00f3n y detectar patrones de delitos financieros. Se pueden usar otras reglas y listas para perfeccionar la decisi\u00f3n de aprobar, rechazar o revisar.<\/p>\n<p>El resultado es una decisi\u00f3n que tiene explicaciones claras y de caja blanca que aportan documentaci\u00f3n y transparencia.<\/p>\n<p>Ah\u00ed es cuando entra Rich, el analista de riesgo. Una vez que se califica la transacci\u00f3n, \u00e9l ve las alertas de fraude en una pr\u00e1ctica lista y puede hacer clic en las alertas para obtener m\u00e1s informaci\u00f3n sobre ellas. Si algo parece sospechoso, marca la alerta para que la vea Sonia, la analista de datos s\u00e9nior.<\/p>\n<p>Sonia usa Genoma, la herramienta de perspectivas visual basada en la IA de Feedzai. Con Genoma, Sonia puede investigar patrones con facilidad y hacer recomendaciones con fundamento en los datos para descubrir otros delitos financieros.<\/p>\n<p>La inteligencia artificial de Feedzai incorpora las decisiones de Sonia al modelo en un bucle cerrado de retroalimentaci\u00f3n que mejora el desempe\u00f1o de forma continua. Con las capacidades del aprendizaje autom\u00e1tico automatizado de Feedzai, los equipos pueden implementar nuevos modelos, en cualquier canal o lugar geogr\u00e1fico, para gestionar el riesgo con agilidad y velocidad. Y eso pone contentos a los directores.<\/p>\n<p>Feedzai. Una plataforma para resolver los delitos financieros.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;2\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez se pregunt\u00f3 c\u00f3mo se eval\u00faa el riesgo de una transacci\u00f3n financiera al usar una plataforma de aprendizaje autom\u00e1tico? No se lo pregunte m\u00e1s, \u00a1se lo mostraremos! Vea el video para obtener perspectivas sobre c\u00f3mo califica el aprendizaje autom\u00e1tico el riesgo de las transacciones financieras. <\/p>\n","protected":false},"author":16,"featured_media":90456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[339],"tags":[],"acf":[],"yoast_head":"\n<title>C\u00f3mo detectar el fraude en menos de tres milisegundos | Feedzai<\/title>\n<meta name=\"description\" content=\"\u00bfAlguna vez se pregunt\u00f3 c\u00f3mo se eval\u00faa el riesgo de una transacci\u00f3n financiera al usar una plataforma de aprendizaje autom\u00e1tico? 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