Tag: marketing

The Importance of Social Media in Business

Nowadays, social media is everywhere. Whether you’re on Facebook, Twitter, Instagram or Snapchat, chances are that these platforms have changed the way you communicate with friends and family. With social media influencing almost every part of our lives in modern times, it’s no surprise that many businesses would like to capitalize upon this opportunity. Perhaps […]

Chatbots Revolutionizing Business

Technological advances in artificial intelligence are happening every day. Pair that with the proliferation of text messaging, social online messaging apps, and inter-office communication moving toward message/chat type resources over more traditional email, and you start to see the face of communication in a day-to-day environment changing. Using a chatbot as a business strategy can […]

Challenges in B2B Marketing

Business-to-business (B2B) companies are those that sell products, services, machinery, or supplies to other businesses. But in the world of marketing, how different is the approach from that of business-to-consumer (B2C) marketing? Aren’t you still just selling products and services, showing your offerings in the best light? Don’t both types of businesses have to deal […]

Down the Tricky Path of Rebranding

If you think that your company doesn’t have a strong enough brand to compete in the marketplace, you may just be right. Things change quickly, the internet has changed everything about the way people perceive businesses, and the more technology advances the easier it is for people with less money and experience but a great […]

Infographic: Small Business Statistics

Common Traits Shared By Successful Companies

Clear Core Values and Mission: If you have a clear purpose and you can explain it succinctly to your customers, your employees, and your partners, you are more like to achieve a higher level of success. You can trace all sound business decisions and cutting-edge changes in service to most companies serving the core vision […]

Staple Business Concepts Part 2

Welcome back for the second installment of Staple Business Concepts. I really hope you enjoyed the last piece that directly focused on numerous concepts that every business person should know and constantly be aware of. Below you will find some other important concepts that will prove to become worthy of your attention and vital to […]

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